Peter Jones is known for being one of Britain’s most successful entrepreneurs, for his appearance on the hit BBC TV show Dragons Den which he joined in 2005 and particularly for his taste in bright stripey socks.

During the first quarter of 2009 Peter Jones launched an exciting collection of bright socks for men in collaboration with the UK's leading sock manufacturer HJ Hall. All the socks will be manufactured here in the UK and will be available in size 11-14.